Your website is one of your most effective marketing tools. Are you using it to the best of its ability? You can have great copy, fresh content, and a fantastic product – but how is that product being conveyed to the potential consumer? If you aren’t using professional photography to showcase your business, you are missing an opportunity to impress potential clients/customers. Here’s why:
Professional photography will give your products and services a polished look that tell your brand story while people are browsing your page and leave a lasting impression even after they’ve closed the browser. Studies show that the human brain processes images 60,000 times faster than text and that 90% of information transmitted to the brain is visual. This makes it crucial that the visuals you have to sell your products and services are high-quality, which a professional can provide.
The greater the quality of your images, the stronger your written messages become. Visual storytelling is a wonderful way to get your messaging across. If your photos are lackluster or stock photos, people don’t get a good feel for your brand, your personality, or what your company has to offer.
It may be tempting to use your own photography for your website, but a professional photographer will know what photos to use so they don’t appear pixelated and are sized appropriately within your site. A photographer uses their expertise to take technical considerations into account like staging, lighting, and composition, so that your website photography stands out from others in your industry.
Perhaps most importantly, professional website photography helps to establish confidence in your brand and your expertise. People often visit a company’s website to find out more before ordering or coming into the establishment. If the first thing a potential customer sees are poor quality photos, or ones that are generic or aren’t in line with the rest of the feel of your brand, they may see that as lazy and unprofessional, causing them to keep browsing and choose another company. Taking the time to hire a professional photographer for your website shows the consumer that you care about your products. And bonus – you can reuse them for your social media!
It seems that the biggest hurdle for the small business becomes cost. These businesses spend a fortune for ad space. Why spend money a bit more money for quality imagery? Amortizing the cost of the photography over the course of a year or two makes it affordable, with a strong ROI. For more information visit our website at https://kaminskyproductions.com/