In the digital world, video is king. Why is video marketing such an effective tool? There are many reasons.
One way video marketing gives you a lot of value for your dollar is the expanded reach you get. There are so many free sites that are huge traffic sources, YouTube and Vimeo being just two examples. Users can embed your videos on their webpages, as well as share them on their social media. Videos make for much more compelling content for people to share than text or pictures alone.
Video is a dynamic way to share your marketing messaging. Through videos, people can see your products, your testimonials, and your brand personality, in general. This helps to familiarize and build trust, when you bring your messaging to life. Many people find written copy alone to be a bit sterile. And over-the-top graphics can be a turnoff to some consumers. When someone visits your page, they want to do business with someone they like and trust. Video helps them to do both of those things.
Videos are also a more memorable way to market your products or yourself. Many people have become blind to popup ads, but video is harder to ignore or forget. Another advantage to commercial video is the SEO boost it gives you. Search engines like Google will reward videos with free traffic and streams and video content attracts triple the amount of inbound links as plain text. Videos also increase the average amount of time a visitor spends on your website, which gives you additional time for visitors to become paying customers.
So stand out from the crowd – commercial videos can give you big advantages over your competition and help create trusted clientele!